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Resource Hub

Playbooks

Playbooks is a collection of the best curated resources for founders at any stage of their journey. It includes original materials from Reach Capital, market insights, and trusted resources from leading founders and operators.

Playbooks
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Privacy & Legal
Internet Keep Safe Coalition
Internet Keep Safe Coalition
Topic
Privacy & Legal
Format
Website
Source
iKeepSafe
Description

Offers service that certifies digital products as compliant with state and federal requirements for handling protected personal information. They also help organizations achieve and maintain compliance through product assessments, monthly monitoring, annual training, and assistance with remediation.

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Marketing & PR
Square Started Small and Won Big With This PR Strategy
Square Started Small and Won Big With This PR Strategy
Topic
Marketing & PR
Format
Article
Source
First Round Review
Description

Square is used by entrepreneurs everywhere. But how can one company reach such a wide audience? Their PR expert Khobi Brooklyn tells all.

Tags
PR
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Privacy & Legal
Student Privacy Compass
Student Privacy Compass
Topic
Privacy & Legal
Format
Website
Source
Student Privacy Compass
Description

A collection of resources with specific information and guidance for parents, students educators, LEAs, SEAs, higher ed, edtech and policymakers.

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Product
How to Craft Your Product Team at Every Stage, From Pre-PMF to Hypergrowth
How to Craft Your Product Team at Every Stage, From Pre-PMF to Hypergrowth
Topic
Product
Format
Article
Source
First Round Review
Description

Former Credit Karma CPO Nikhyl Singhal shares the phases a product org goes through as a startup matures — and his tips for transitioning between them gracefully.

Tags
PMF
product
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Marketing & PR
Account-Based Marketing & Edtech Demand Generation
Account-Based Marketing & Edtech Demand Generation
Topic
Marketing & PR
Format
Slide Deck
Source
Jimmy Montchal
Description

Intro to demand-gen marketing and key strategies and best practices for effectively targeting and engaging your ideal customers. From AMA led by Jimmy Montchal (former marketing exec at Parchment, Coursedog, Class)

Tags
marketing
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Privacy & Legal
California Consumer Privacy Act: What You Should Know
California Consumer Privacy Act: What You Should Know
Topic
Privacy & Legal
Format
Article
Source
Orrick
Description

One-pager on the California Consumer Privacy Act

Tags
privacy
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Privacy & Legal
Common Sense Privacy Program
Common Sense Privacy Program
Topic
Privacy & Legal
Format
Website
Source
Common Sense Media
Description

The Common Sense Privacy Program evaluates privacy policies so that parents and teachers can make smart choices about the learning tools they use with their children and students, and so that schools and districts can participate in improving the technology used in K–12 classrooms.

Product
LLMs, AI Search & Answer Optimization
LLMs, AI Search & Answer Optimization
Topic
Product
Format
Slide Deck
Source
Graphite
Description

This presentation by Graphite for a Reach Capital AMA covers the shift in search towards AI, how Large Language Models (LLMs) and Retrieval Augmented Generation (RAG) work, and introduces “Answer Engine Optimization” and “Citation Optimization” as the new evolution of SEO.

Tags
growth
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Privacy & Legal
Common Edtech Privacy Considerations in Contracts: FERPA, State Laws and DPAs
Common Edtech Privacy Considerations in Contracts: FERPA, State Laws and DPAs
Topic
Privacy & Legal
Format
Slide Deck
Source
Orrick
Description

Overview of major privacy laws and regulations in K-12 and higher education.

Tags
privacy
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Marketing & PR
The Upgraded Go-to-Market Playbook
The Upgraded Go-to-Market Playbook
Topic
Marketing & PR
Format
Article
Source
NfX
Description

Today’s GTM is about combining inherent virality in your product with a truly authentic go to market strategy centered around community building. Here are several tactics that are working, and two general ground rules.

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Marketing & PR
TikTok Ads for Customer Acquisition: A Deep Dive
TikTok Ads for Customer Acquisition: A Deep Dive
Topic
Marketing & PR
Format
Article
Source
Right Side Up
Description

The current state of TikTok and best practices for achieving success with TikTok ads for customer acquisition.

Tags
marketing
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Privacy & Legal
Introduction to the Children’s Online Privacy Protection Act (COPPA)
Introduction to the Children’s Online Privacy Protection Act (COPPA)
Topic
Privacy & Legal
Format
Slide Deck
Source
Orrick
Description

An introduction to the Children’s Online Privacy Protection Act (COPPA), outlining when it applies, its requirements, exceptions to parental consent, and its interaction with schools. It also details enforcement mechanisms, penalties, and lessons learned from past consent decrees.

Tags
K-12
privacy
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