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Resource Hub

Playbooks

Playbooks is a collection of the best curated resources for founders at any stage of their journey. It includes original materials from Reach Capital, market insights, and trusted resources from leading founders and operators.

Playbooks
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Fundraising
K-12 EdTech Funding: What metrics do Venture Capitalists want to see?
K-12 EdTech Funding: What metrics do Venture Capitalists want to see?
Topic
Fundraising
Format
Article
Source
Graham Forman
Description

The post explains which metrics matter most to VCs in edtech, from team and early traction at pre-seed to ARR, engagement, churn, and market size at seed stage

Market Sector
Learning
Tags
fundraising
K-12
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Fundraising
What Are the Pros and Cons of Fundraising from VC Versus Private Equity?
What Are the Pros and Cons of Fundraising from VC Versus Private Equity?
Topic
Fundraising
Format
Article
Source
Reach
Description

Nearpod co-founder and former CEO Guido Kovalskys on how choosing between venture capital and private equity can shape a company’s growth path.

Tags
fundraising
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Fundraising
How to Find the Right Investor for Your Startup: 5 Questions to Ask
How to Find the Right Investor for Your Startup: 5 Questions to Ask
Topic
Fundraising
Format
Article
Source
Reach
Description

Five key questions edtech founders should ask to assess whether an investor is the right long-term partner.

Tags
fundraising
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Fundraising
What Are Some Unconventional Fundraising Tips for Edtech Startups?
What Are Some Unconventional Fundraising Tips for Edtech Startups?
Topic
Fundraising
Format
Article
Source
Reach
Description

Guerrilla fundraising strategies from Nearpod co-founder and former CEO Guido Kovalskys

Market Sector
Learning
Tags
fundraising
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Customer Success & Community
Engaging Educator Communities & Finding Your Community’s Purpose
Engaging Educator Communities & Finding Your Community’s Purpose
Topic
Customer Success & Community
Format
Slide Deck
Source
Leoni Consulting Group
Description

Framework for building online communities and driving engagement and customer success, with a focus on teacher communities. Tips on how to differentiate between engagement, audience, network and community, and explores the primary purposes of brand communities.

Market Sector
Learning
Tags
community
BizOps
Finance 101 For Pre-Seed and Seed-Stage Companies
Finance 101 For Pre-Seed and Seed-Stage Companies
Topic
BizOps
Format
Slide Deck
Source
Burkland Associates
Description

This presentation at a Reach AMA, “Finance 101 for Pre-Seed and Seed Startups,” was presented by Debbie Rosler, Fractional CFO at Burkland. Burkland offers services for startups including Fractional CFO, Startup Accounting, Tax Services, and People Operations.

Tags
Finance
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Benchmarks
What is a good growth rate?
What is a good growth rate?
Topic
Benchmarks
Format
Article
Source
Lenny Rachitsky
Description

Insights from top investors on the benchmarks that count as “good” growth— giving founders a clearer sense of growth rate expectations.

Tags
growth
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Benchmarks
What is good retention?
What is good retention?
Topic
Benchmarks
Format
Article
Source
Lenny Rachitsky
Description

Industry benchmarks for what counts as “good” vs. “great” user retention (at 6 months) and net revenue retention (at 12 months), across business types from consumer social to enterprise SaaS

Tags
growth
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Benchmarks
ICONIQ ‘Enterprise Five’ Benchmarks (2025)
ICONIQ ‘Enterprise Five’ Benchmarks (2025)
Topic
Benchmarks
Format
Report
Source
Iconiq
Description

Iconiq’s annual benchmarks for growth and operational efficiency for B2B SaaS

Tags
B2B
growth
retention
revenue
SaaS
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Benchmarks
Digital Marketing Trends in K-12: Behavior & Benchmarks (2023)
Digital Marketing Trends in K-12: Behavior & Benchmarks (2023)
Topic
Benchmarks
Format
Report
Source
MDR
Description

Benchmarks for email, social and display advertising for K-12 customers.

Market Sector
Learning
Tags
marketing
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Benchmarks
HighAlpha SaaS Benchmarks Report (2025)
HighAlpha SaaS Benchmarks Report (2025)
Topic
Benchmarks
Format
Report
Source
OpenView Partners
Description

Shifting industry norms, showing slower growth but higher efficiency expectations, and pointing to PLG, expansion, and AI adoption as key drivers of outperformance.

Tags
growth
retention
revenue
SaaS
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BizOps
Incorporating GenAI Into Everyday Operations & Workflow
Incorporating GenAI Into Everyday Operations & Workflow
Topic
BizOps
Format
Article
Source
Reach
Description

Eight ways every startup should consider using AI, based on our observation with founders and also within our own work.

Tags
AI
operations
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