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Resource Hub

Playbooks

Playbooks is a collection of the best curated resources for founders at any stage of their journey. It includes original materials from Reach Capital, market insights, and trusted resources from leading founders and operators.

Playbooks
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Marketing & PR
What Does Product Marketing Do?
What Does Product Marketing Do?
Topic
Marketing & PR
Format
Article
Source
Hubspot
Description

Succinct definition of product marketing and the seven critical steps that product marketers should take before, during, and after their product enters the market

Tags
product marketing
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Leadership
Startup Lessons – and Sins – From Former YC President Geoff Ralston
Startup Lessons – and Sins – From Former YC President Geoff Ralston
Topic
Leadership
Format
Article
Source
Reach
Description

Former Y Combinator President Geoff Ralston spoke with the Reach Capital community to reflect on some timeless startup lessons learned from backing founders for over a decade, and the nuanced challenges of building in education.

Tags
leadership
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Leadership
Lessons From Nearpod
Lessons From Nearpod
Topic
Leadership
Format
Article
Source
Reach
Description

How three founders who grew up in Argentina created a platform now used in 75 percent of U.S. classrooms and became of one of the largest venture-backed K-12 exits.

Tags
leadership
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HR & Hiring
Xapo Remote Workplace Guide
Xapo Remote Workplace Guide
Topic
HR & Hiring
Format
Slide Deck
Source
Xapo
Description

Xapo, a company that’s been remote for many years, shares the workplace norms, expectations and culture that make remote work work.

Tags
remote
team building
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Leadership
Avoid these five mistakes to grow your venture
Avoid these five mistakes to grow your venture
Topic
Leadership
Format
Article
Source
Graham Forman
Description

Graham Forman identifies common pitfalls — like missing product-market fit, building a “nice-to-have” instead of a “must-have,” under-measuring KPIs, and neglecting distribution — and emphasizes that defining key metrics and ensuring strong product-market fit are essential for edtech growth.

Tags
leadership
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Market Research
The Evolution of Planning and Advising in Higher Ed
The Evolution of Planning and Advising in Higher Ed
Topic
Market Research
Format
Report
Source
Tyton Partners
Description

Two-part series exploring at the supplier and buyer sides of the market for student and planning advising tools.

Market Sector
Learning
Tags
markets
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Market Research
Oppenheimer: Public & Private Edtech Market Update (2024)
Oppenheimer: Public & Private Edtech Market Update (2024)
Topic
Market Research
Format
Report
Source
Oppenheimer
Description

Analysis of 2024 global edtech funding & M&A trends

Market Sector
Learning
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Market Research
Investor’s Guide to the Care Economy
Investor’s Guide to the Care Economy
Topic
Market Research
Format
Report
Source
The Holding Company
Description

A comprehensive breakdown of the $648B care economy (child care, household management, non-home long-term care, aging care) and key trends including employer benefits, out-of-pocket spending, and $ invested.

Market Sector
Learning
Tags
market map
markets
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Market Research
Even the Smartest VCs Get It Wrong: Bill Gurley and Regulated Markets
Even the Smartest VCs Get It Wrong: Bill Gurley and Regulated Markets
Topic
Market Research
Format
Article
Source
Steve Blank
Description

Entrepreneurs entering regulated markets like education and health need to understand – how the game is played, how they can play it, what their VCs should be doing to help them, and how to win.

Market Sector
Work
Tags
markets
policy
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Leadership
Mochary Method Curriculum for CEO Coaching
Mochary Method Curriculum for CEO Coaching
Topic
Leadership
Format
Report
Source
Matt Mochary
Description

A set of free, publicly available resources created by renowned CEO coach Matt Mochary, offering frameworks and guidance for executive leadership, team coaching, and company operations, covering topics such as hiring, firing, remote work, mindfulness, productivity, and relationship building.

Tags
leadership
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Leadership
The AI Upskilling Guide for Executives
The AI Upskilling Guide for Executives
Topic
Leadership
Format
Article
Source
BVP
Description

Becoming an AI-enabled company is more about change management than the technology itself. Here’s what CEOs, boards, and leaders must consider to earn employee trust and drive meaningful productivity gains with AI.

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Leadership
The 4 Traits of Successful Founders
The 4 Traits of Successful Founders
Topic
Leadership
Format
Article
Source
Reach
Description

The four traits common across the successful founders Jennifer Carolan has worked with — and what she looks for at the start of any investment relationship.

Tags
leadership
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