Playbooks

Succinct definition of product marketing and the seven critical steps that product marketers should take before, during, and after their product enters the market

The Future of Jobs Report 2025 brings together the perspective of over 1,000 leading global employers—collectively representing more than 14 million workers across 22 industry clusters and 55 economies from around the world—to examine how these macrotrends impact jobs and skills, and the workforce transformation strategies employers plan to embark on in response, across the 2025 to 2030 timeframe.

PR guru Brooke Hammerling gives step-by-step advice for startups looking to get good press coverage without an agency.

A beginner’s guide on launching college ambassador programs —c overing what they are, why they work, when to start, how to launch one, incentive structures, key metrics, and practical examples.

How to build a media presence affordably by honing clear, timely messaging, starting with niche blogs, gradually cultivating journalist relationships, creating quality content, and using early coverage as lasting credibility.

A practical checklist for hiring their first marketer—covering when to hire, what marketing gaps to fill, and how to evaluate candidates effectively.

Menlo Ventures partnered with Morning Consult to conduct a study examining generative AI adoption and impact across the US healthcare system. In August and September 2025, Morning Consult surveyed 700+ executives (CxOs & SVP/VPs) involved in AI decision-making across three sectors: 410+ technology decision makers at provider organizations, 120+ senior insurance/benefits executives, and 170+ pharma/biotech executives.

OpenAI report on how Americans are navigating the healthcare system with ChatGPT

The report offers updated benchmarks from hyper-growth “Supernovas,” emerging best practices, cluster formation across AI infrastructure and verticals, and five predictions that help founders navigate today’s fast-forming yet unpredictable AI landscape.

Results from a nationwide survey on the needs, healthy behaviors, and well-being of young children and their caregivers.

There are a million factors that determine whether a journalist will write or not. Here are frameworks for pitching two types of stories — funding & product launch — on your own.

A simple four-step marketing roadmap: define a persuasive narrative, map it to key personas, create tailored content across the customer journey, and syndicate widely to generate leads and speed up sales.