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Resource Hub

Playbooks

Playbooks is a collection of the best curated resources for founders at any stage of their journey. It includes original materials from Reach Capital, market insights, and trusted resources from leading founders and operators.

Playbooks
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Product
Building Edtech Products with Strong Pedagogy and Instructional Design
Building Edtech Products with Strong Pedagogy and Instructional Design
Topic
Product
Format
Article
Source
Reach
Description

How frameworks like SAMR, the Tech Integration Matrix, and TPACK can guide edtech design that evolves from simple digital substitutions to fully transformative, pedagogy-driven learning experiences.

Tags
product
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Marketing & PR
TikTok Ads for Customer Acquisition: A Deep Dive
TikTok Ads for Customer Acquisition: A Deep Dive
Topic
Marketing & PR
Format
Article
Source
Right Side Up
Description

The current state of TikTok and best practices for achieving success with TikTok ads for customer acquisition.

Tags
marketing
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Marketing & PR
Three Moves Every Startup Must Make to Build a Brand That Matters
Three Moves Every Startup Must Make to Build a Brand That Matters
Topic
Marketing & PR
Format
Article
Source
First Round Review
Description

Arielle Jackson (ex-Google & Square) on how tactical brand fundamentals — from compelling copy, consistent messaging and attention to every detail — are key to building a brand that truly resonates.

Tags
branding
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Marketing & PR
A Cheat Sheet to Choosing the Right Industry Conferences and Showing Up
A Cheat Sheet to Choosing the Right Industry Conferences and Showing Up
Topic
Marketing & PR
Format
Article
Source
Reach
Description

Attending, exhibiting, sponsoring or speaking at an education industry or association conference? Here’s a quick set of tips for startups both before and during the event.

Tags
marketing
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Marketing & PR
Square Started Small and Won Big With This PR Strategy
Square Started Small and Won Big With This PR Strategy
Topic
Marketing & PR
Format
Article
Source
First Round Review
Description

Square is used by entrepreneurs everywhere. But how can one company reach such a wide audience? Their PR expert Khobi Brooklyn tells all.

Tags
PR
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Marketing & PR
What Should I Know About Working With PR and Comms?
What Should I Know About Working With PR and Comms?
Topic
Marketing & PR
Format
Article
Source
Reach
Description
A grounded approach to PR: start by defining your audience and goals, then thoughtfully choose hires — or freelancers or agencies — and invest in true engagement to build relationships, tell your story, and make media and outreach effective.
Tags
PR
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Market Research
CompTIA Workforce & Learning Trends
CompTIA Workforce & Learning Trends
Topic
Market Research
Format
Report
Source
CompTIA
Description

CompTIA’s annual Workforce and Learning Trends provides an inside look at what keeps human resource (HR) and learning and development (L&D) leaders awake at night, how they are prioritizing talent management, skills-building strategies, and more.

Market Sector
Work
Tags
workforce
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Market Research
Goldman Sachs Education Technology and Services Sector Update
Goldman Sachs Education Technology and Services Sector Update
Topic
Market Research
Format
Report
Source
Goldman Sachs
Description

Goldman perspectives on global macro education market trends in the public and private sectors.

Market Sector
Learning
Market Research
SVB Healthcare Industry Trends H1 2026 Report
SVB Healthcare Industry Trends H1 2026 Report
Topic
Market Research
Format
Report
Source
SVB
Description
This report leverages SVB proprietary data and insights to examine how fundraising, investment and exit trends are impacting the venture capital-backed healthcare industry. This healthcare industry analysis covers biopharma, healthtech, diagnostics and medical devices - plus a spotlight on longevity and healthspan tech, which has grown into a multi-billion-dollar space demonstrating significant healthcare industry growth.
Market Sector
Health
Tags
markets
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Market Research
World Economic Forum Future of Jobs Report
World Economic Forum Future of Jobs Report
Topic
Market Research
Format
Report
Source
World Economic Forum
Description

The Future of Jobs Report 2025 brings together the perspective of over 1,000 leading global employers—collectively representing more than 14 million workers across 22 industry clusters and 55 economies from around the world—to examine how these macrotrends impact jobs and skills, and the workforce transformation strategies employers plan to embark on in response, across the 2025 to 2030 timeframe.

Market Sector
Work
Tags
workforce
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Market Research
Lifting Up Parent and Child Care Provider Voices
Lifting Up Parent and Child Care Provider Voices
Topic
Market Research
Format
Report
Source
Stanford
Description

Results from a nationwide survey on the needs, healthy behaviors, and well-being of young children and their caregivers.

Market Sector
Learning
Market Research
AI as a Healthcare Ally
AI as a Healthcare Ally
Topic
Market Research
Format
Report
Source
OpenAI
Description

OpenAI report on how Americans are navigating the healthcare system with ChatGPT

Market Sector
Health
Tags
markets
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