Playbooks

Iconiq’s annual benchmarks for growth and operational efficiency for B2B SaaS

Benchmarks for email, social and display advertising for K-12 customers.

Shifting industry norms, showing slower growth but higher efficiency expectations, and pointing to PLG, expansion, and AI adoption as key drivers of outperformance.

Five common methods for forecasting new revenue in B2B SaaS, and how top-performing teams often blend several approaches for greater accuracy.

What it means to “prepare just enough.” The Calibration section is an especially worthwhile read.

Why Amazon’s writing and memo culture forces clarity and encourages more effective business decisions.

The post outlines how to run effective board meetings by choosing strong directors, setting agendas in advance, preparing focused decks, running meetings efficiently, and following up clearly.

Series of tactical advice and insights for running the meeting and realizing the concept of a “continuous board.”

101 on the basics of business development and negotiations.

Eight ways every startup should consider using AI, based on our observation with founders and also within our own work.

This presentation at a Reach AMA, “Finance 101 for Pre-Seed and Seed Startups,” was presented by Debbie Rosler, Fractional CFO at Burkland. Burkland offers services for startups including Fractional CFO, Startup Accounting, Tax Services, and People Operations.